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How to Keep Your Best Employees: Write the Book

When it comes to retaining great employees, every executive has their favorite platitude: it’s all about culture; make sure people feel challenged; give them a clear path to advancement.

Easy to say, but much harder to do. What is a great culture? Is it really enough to keep someone from taking a new job or new opportunity? How do you keep people challenged every day when some of the work is just … well … work? How do you give them advancement opportunities when you only need so many managers?

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