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Early-stage technology companies cultivate channel plans

Tech startups featured at the MIT Sloan CIO Symposium’s Innovation Showcase are developing channel marketing strategies at an early stage in their development.

CAMBRIDGE, Mass. — Most of the early-stage technology companies recently participating in the MIT Sloan CIO Symposium‘s Innovation Showcase have launched partner programs or are in the process of doing so.

Young companies cultivating channel relations early on is a departure from conventional startup marketing plans, which emphasize direct sales.

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