The Channel Pro’s Checklist for a Winning Partnership
Solution providers play a critical role in enterprise technology. While customers depend on them for expertise, support and differentiated solutions, technology vendors rely on these partners to broaden their end-user audiences and contribute to the momentum of their products, solutions and business strategies. Every solution provider has access to a different set of technical resources, demand generation tactics, geographical coverage, regional competitors and go-to-market strategies. However, whether you’re starting out as a new business, considering a shift in your approach, or growing your established organization, it’s imperative to build customer and partner relationships rooted in trust and strength.