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How to Cheer on Your Competitors While Aiming to Win

Many entrepreneurs assume that a startup’s competition is its primary threat. In reality, having no competitors can be far more dangerous. Without opponents that offer options in your category, you take on the complete burden of market formation. Succeeding under those circumstance hinges on three key elements: prospective customers who recognize the problem you address, understand your solution and want to solve that problem with your offering.

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