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Channel Marketer Report

Infinio VP Of Global Channel Discusses Channel Relationship Dynamics

Regardless of whether they sell software or hardware, all technology providers have one core challenge: To reach their partner communities effectively and drive ongoing loyalty and revenue.

Although it’s important that all content, messaging and best practices are aligned with the key vendor brand, partners also need to inject their personal experiences and thought leadership in order to improve relationships with end-users. But how can all channel players strike this balance?

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